10. Turn off search engines and refrain from posting in social media
As a last point, we include the opportunity to refrain from posting a specific story in social media, and to turn off search engines.
This can be a double-edged sword, as it also reduces traffic and the attention the story can generate. Nor is it impossible to retrieve the unwanted material; it will only be a bit more difficult. The advantage is that one can more easily control the reach and retrieval of illegal or unethical comments. As an example, we can mention that VG in 2015 never shared its award-winning story about a teenage suicide in social media.